University of Wolverhampton Students’ Union
The University of Wolverhampton Students’ Union (Wolves SU) is an independent charity dedicated to empowering and representing students across all campuses. It offers a wide range of services, including academic representation, accredited advice, and opportunities for involvement through societies, volunteering, and events. With a mission to amplify the student voice and enhance the university experience, Wolves SU plays a vital role in fostering a supportive and engaging community for all students.
Bradning & Marketing Strategy
social media management
web development
digital & print design
videography & Photography
The Challenge
When I joined the University of Wolverhampton Students’ Union in 2024, there was a valuable opportunity to enhance the visibility and consistency of its marketing efforts. Although the Union offered a wide range of services, there was potential to communicate their value more effectively to the student community. The existing marketing approach lacked a unified strategy across digital, outdoor, and campus channels, and there was a need for greater cohesion in branding and messaging. With no dedicated team in place at the time, the organisation needed a more structured and strategic approach to ensure its activities and services reached and resonated with students.
The Solution
Stepping into a newly created role, I was entrusted with leading the entire marketing function for the Students’ Union—covering strategy, content creation, digital delivery, and on-campus promotion. With no dedicated team in place, I took on multiple responsibilities including designer, social media manager, web developer, videographer, and editor. I developed and implemented a clear, student-focused marketing strategy, introduced cohesive branding across all channels, and launched targeted campaigns such as “Talk, Listen, Act” to improve reach and relevance. I also used a blend of digital tools and QR-driven offline campaigns to connect more effectively with students across all 4 campuses.
The Results
These efforts led to a noticeable improvement in the Union’s overall presence and engagement. Brand visibility across campuses increased through a consistent visual identity and messaging strategy. Social media performance saw significant growth in reach, impressions, and interactions, while website traffic improved as a result of better content planning and targeted promotion. Most importantly, there was a marked increase in student awareness and confidence in approaching the Students’ Union for support, advice, and involvement—reflecting a stronger connection between the Union and the wider student community
